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Study Unit 18 - Pharmaceutical Related Case Studies

The students will learn to apply the methodology, which has been provided in previous sessions to develop solutions to complex case studies, which cover typical challenges in drug development.

 

Objectives: To apply and train the acquired knowledge from all sessions toward by dealing with pharmaceutical related case studies. The review, the analyse and the critique of true examples of both successful and unsuccessful development/marketing programs enhance the students skills in perceiving problem areas, as well as improving the ability to administer an appropriate solution. To educate the student in acknowledging extrinsic as well as intrinsic influences to medicinal development.

 

Topics: Design of complex case studies, collection of unbiased sample cases; the inspection of confounding and exposure influences in strategic decisions, assessing the validity of case studies, analysis and judgement of development/marketing programs.